Did you know SEO pros are about to take over? Because they are.
Like it or not, it’s becoming undeniable. The online world is changing and the change is being driven by pros who know how to rank wherever they want, and those that have refined a process so reliable and rock solid it has made their name synonymous with results and some are considered to be among the great by virtue of seniority having been in the business for so long they are proverbially called the father of SEO itself.
The only constant is change when it comes to Google’s algorithm. Only the true professionals who are vigilant and studious know how to leverage their assets to rank at the top. We are entering an age where it takes competing at the highest performance levels to reach the top, with each passing day separating the contenders from the pretenders.
True SEO pros rise to the top
One of the biggest reasons SEO pros are about to take over is that the market is limited. As the best professionals in the industry scale up it stands to reason that their agencies will take over. Like any emerging industry, those who build a better foundation will dominate the market slowly but surely developing a footprint that over time will make them the authority in the business.
How are the top performing SEO pros accomplishing this? Outside of the obvious that they know how to get results there are two other primary factors that are driving some people to the top and others stuck on a plateau seeing no better option available to them than to spend their efforts chasing trends. The key appears to be in having a specific target audience and refining your practices to them.
Take Over With Niche SEO
Having an optimal process to do optimization for a client may mean that their industry is of little importance, at least in terms of first steps in building the correct foundation for them. In the increasingly competitive market however, knowing the particulars to your prospective clients industry gives you a huge advantage across several dimension.
First, when it comes to selling the service you have a big advantage over non-specialists. Being able to ‘talk the talk‘ with industry insiders makes a vastly more persuasive case for your services over your competitors. This is a fundamental principle of sales, nothing revolutionary, but previously unnecessary as competent SEO pros were rare enough that finding a specialist was unrealistic. That’s quickly changing and as it does it will become hard and harder to market you and your business as general SEO.
Not only does specialization have greater marketing leverage but efficient processes naturally emerge from it creating an economy of scale. A specialized agency has a huge advantage in taking over the market for its niche. This not only increases margins for the agency it improves the service at a fundamental level getting results faster and more predictably. This is especially important for businesses that want to offer diverse services as a full service agency, making the SEO offering a manageable area of specialty that can tie in with other services.
SEO pros take their client in mind
Finally, a primary reason why SEO pros are about to take over is that they design their agency practices around their clients experience. Anyone in the business worth their salt can do some form of monthly reporting but the hallmark of a true niche professional is that their procedures are tailored to suit the needs of that niche. Any decent developer will consider doing a UX study to improve click through rate but it takes business sense to realize you should do that for your own processes as well. Does your process fit with the workings of the industry you seek to serve? Does your reporting and development fit with the industry professionals you are working with? What a plumbing company might find to be an accommodating procedure for implementation and reporting may be completely different from what another industry such as an agriculture business finds optimal.
Knowing the ebb and flow of the industry you are specializing in an important factor in ensuring your clients not only receive good value from your SEO work but that they are able to perceive that value. Specializing means just that, so specialize! Your ability to communicate about your SEO work should be second to none. Along with everything else, your client should find it far easier to communicate with you than anyone else in the business.
How you can be one of the SEO pros that are taking over
In a nutshell, real SEO pros are specialists by nature.
Find a niche you want to serve and become the authority for it. You need not have only one niche but gone are the days of being able to bumble about selling generic SEO services to everyone. Industry experts agree, failing to specialize into niche services is Why 90% Of SEO Agencies Are Going To Die. I suggest you endeavor to not be one of them.
If you’re new to SEO or just don’t feel that you’re qualified to call yourself a “pro” take the initiative to learn from a reputable source. It’s an ever changing field and no one knows everything but a good place to start is by learning from an actual authority in the industry. You don’t need to spend years reinventing the wheel, just learn from the pros and you’ll be well on your way to becoming one.
Are you prepared to do what it takes to be one of the SEO pros are about to take over? If you’ve made it this far in the article, $100 says you are.
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